A highly anticipated Super Bowl matchup in a market that was hosting its first Super Bowl in 12 years combined to trigger a record turnout for the NFL Experience and Topps Super Bowl Card Show in Glendale, Ariz.
League officials said the six-day event attracted more than 200,000, easily surpassing the old record of 175,000.
“It was one of the best, if not the best, NFL Experience events,” said Pete Quaglierini, manager of the collectibles show for the NFL. “We had 35,000 attend for the opening weekend, which was a great number. We had 10,000 people come through in the first hour on the next Friday. That kind of traffic you don’t usually see until Saturday afternoon.”