Texas Association of Campground Owners (TACO) typically spends the winter months marketing campgrounds, RV parks and resorts to snowbirds and other travelers seeking a sunny refuge from cold weather up North.
But sensing a marketing opportunity with the upcoming Supe rBowl, TACO has launched a new website called DFWEventsAndCampgrounds.com, which helps RV enthusiasts pinpoint campgrounds that are located near Dallas Cowboy Stadium and other popular special event venues.
“Our visitor traffic has already tripled since we launched the website last fall,” said Brian Schaeffer, executive director and CEO of the statewide campground association, which is best known for its TexasCampgrounds.com and TexasCabinRentals.net websites.
While campgrounds and RV parks have yet to book up for SuperBowl weekend, park operators expect campsites to book up quickly once the final teams are selected for the SuperBowl.
Schaeffer added that if DFWEventsAndCampgrounds.com proves to be as successful with the Super Bowl and other sporting and entertainment events as campground operators hope, TACO may develop similar event planning websites for other major cities across the Lone Star State.
In addition to Dallas Cowboy Stadium, the website includes calendar information about a wide range of special events and links to American Airlines Center, the State Fairgrounds in Dallas; The Ballpark in Arlington; Lone Star Park in Grand Prairie; Fort Worth Stockyards and Texas Motor Speedway.
The website also includes links to Dallas/Forth Worth area RV dealers that rent RVs. “We think this website will become an increasingly important travel and activity planning tool for RVers and even residents who live in the greater Dallas/Forth Worth area,” Schaeffer said.