For the first time in company history, Panini America will produce multi-player autographed memorabilia booklet cards, to be unvieled in the June release of 2011 Donruss Elite Football in the Throwback Threads insert.
The product is slated to release June 15 with a $6 SRP for five-card packs. Boxes contain 20 packs and will yield four autograph or memorabilia cards (at least one autograph is guaranteed), four rookie cards (numbered to 999), one Aspirations or Status parallel and seven additional inserts or parallels.
“When building any program, I always look to provide the most value for collectors,” said Carlos Torrez, NFL brand manager for Panini America. “I also look to see what worked in past programs and bring back key elements that make collectors keep visiting their local hobby shops. The addition of Throwback Threads booklet cards and new pairings in the Passing the Torch autograph set should do exactly that.”
Every 12-box case will deliver either a booklet or dual-signed Passing the Torch card and one or more autographs from a checklist that includes Peyton Manning, Drew Brees, Tom Brady, Aaron Rodgers, Adrian Peterson, Cam Newton, Jake Locker and Mark Ingram, among others.
Other highlights from 200-card 2011 Donruss Elite Football set include NFL Shield and Team Logo on-card signatures from 2011 rookies; autographed rookie card parallels numbered to 499 or less; Aspirations and Status Die-Cuts numbered to 49 or less; a Throwback Threads checklist featuring Otto Graham, Sammy Baugh, Joe Montana, Emmitt Smith and Dan Marino; and new Passing the Torch combinations such as Peyton Manning/Sam Bradford, LaDainian Tomlinson/Ryan Mathews, John Elway/Tim Tebow and Michael Irvin/Dez Bryant.