Donruss enjoyed success by showcasing some of the legends of the entertainment world in its Americana products. The company has now announced it will expand the Americana concept to the sports world with a new product, Americana Sports Legends.
The product will feature more than 150 of the top athletes of all time across a variety of sports. Autographs and memorabilia will be included from Hall of Famers from baseball, basketball, football and hockey, as well as Olympic heroes and legends from boxing, golf, racing, soccer, tennis, wrestling and more.
“We saw the success from the Americana launch and the popularity of the Sports Legends cards in that product and decided to offer Sports Legends as a stand-alone release,” said Scott Prusha, marketing and PR director for Donruss. “We’re real excited about the opportunities a product like this offers, allowing us to work with the athletes who are not pictured on traditional card sets, like Olympians, golf and tennis stars. In some cases, we can offer the first certified autograph cards of many of these celebrities.”
There will be no shortage of familiar names in the product, including Willie Mays and Hank Aaron, both of whom still have exclusive card agreements with Donruss. The set will also feature Pete Rose, Cal Ripken Jr., Nolan Ryan, Jim Brown, Dan Marino, Knute Rockne, Larry Bird, Bill Walton, Dean Smith, Phil Esposito, Patrick Roy and Ray Bourque, among others.
Among the so-called non-traditional athletes in the set are Serena Williams, Jake LaMotta, Bruce Jenner, Jennie Finch, Pete Weber, Richard Petty, Bobby Allison, Al Unser Sr. and Jr., among others. There will be multiple autograph inserts in the product, including multi-signed cards from such combos as Bo Jackson and Deion Sanders, Al Unser and Richard Petty, and Bill Walton and John Wooden.
Donruss Americana Sports Legends will release in December, with each five-card pack carrying a $10 SRP.