Topps has signed a multi-year exclusive spokesperson deal with Dwyane Wade.
Over the last year, Wade has emerged as one of the most collectible basketball players in the trading card category as his superior on and off the court personality has resonated with fans and collectors alike. Wade’s trading cards have become some of the most sought after collectible items in the industry.
The agreement, which comes on the heels of Topps announcing a spokesperson deal with Allen Iverson, grants Topps exclusive rights within the NBA trading card category for autographed cards, memorabilia cards and Wade’s image use on packaging and advertising.
Wade joins Allen Iverson, Hip Hop icon Shawn “Jay-Z” Carter and baseball players Alex Rodriguez and Barry Bonds as Topps exclusives