Donruss officials said they were extremely happy with the turnout at this year’s Super Bowl Card Show, the first held under the company’s sponsorship.
“The show was incredibly busy both weekends, with a heavy local Buccaneer turnout and a Steelers presence all week,” said Scott Prusha, marketing and PR director for Donruss. “The Cardinals fans joined the mix on Saturday in what was one of the busiest days at the NFL Experience any of us have ever seen. We also saw long lines all week at the Donruss Autograph pavilion.”
He also reported strong sales of the company’s Super Bowl factory set and steady lines for its wrapper redemption program. Prusha noted it was encouraging to see fans spending so much on cards and collectibles.
“If the economy is suffering, it sure didn’t show,” he said.
Upper Deck was also set up at the show and reported brisk activity at its booth. “Despite periodic rain and the current economic conditions, the NFL Experience still attracted tens of thousands of football fans young and old,” said Terry Melia, Upper
Deck’s public relations manager. In addition to its wrapper redemption program, Melia said the company’s personalized card station attracted long lines and its new “Wheel of Football” interactive game was a big hit with kids at the show. “I think we actually
recruited a few football fans and turned them into card collectors this week,” Melia said.
Among the other memorabilia-related activities at this weekend’s show was a live auction conducted by Hunt Auctions. Among the highlights was a Johnny Unitas game-used Colts helmet that sold for $24,000 and a Jim Brown game-used Browns jersey that went for $17,000. One of the buyers at the show was Claudia Williams, daughter of baseball legend Ted Williams, who purchased the football used in the opening kickoff of Super Bowl XLII ($5,300) and a practice shirt worn by longtime Dallas Cowboys
coach Tom Landry.
Attendance figures for this year’s show have not yet been released.