Hockey Card Day Coming to Shops in U.S., Canada on Jan. 18

Upper Deck has been working in unison with the company’s network of Certified Diamond Dealers, the NHL and the NHLPA to produce hundreds of thousands of new hockey packs that will be given away for FREE as a part of Upper Deck’s National Hockey Card Day initiative on Jan. 18.

NHCD_BANNER_USAThis year marks the sixth year Upper Deck has run this event as a way not only to thank existing collectors for their support, but more importantly, to encourage hockey fans, youngsters and lapsed collectors to enjoy the fun of opening a pack of new hockey cards. Fans throughout Canada and the United States simply need to visit a participating retailer on Saturday, Jan. 18 to receive a free pack of Upper Deck’s National Hockey Card Day cards featuring rookies, stars and legendary players.

“Last year’s abbreviated season provided hockey collectors with the unique opportunity of experiencing two season’s worth of rookies in one year’s worth of trading card products this year,” said Josh Zusman, hockey brand manager for Upper Deck. “National Hockey Card Day affords Upper Deck the opportunity to share the excitement around the Double Rookie Class by providing fans with twice as many rookies as they normally find in these annual sets. The fact that fans can sample these cards for free and potentially pull a rare autograph card makes this an event that fans will not want to miss!”

Both Canada and the United States have their own themed National Hockey Card Day sets comprised of 20 cards each (10 rookies, five current stars and five legends). A special 21st card is being offered as a gift with any $10 or more Upper Deck hockey card purchase. This exciting bonus card features two standout rookies from the Double Rookie Class. In addition, very limited autograph cards have randomly been inserted into some of the packs, which are sure to provide a thrill to any fan lucky enough to pull one.

Many of Upper Deck Certified Diamond Dealers are preparing for the event by running specials, fun promotions and giveaways to make the day memorable for everyone who walks through their doors. For a full listing of shops participating in both Canada and the United States, please visit www.upperdeck.com/nhcd.

Special eight-card sheets commemorating National Hockey Card Day will be available at select retailers in Canada such as London Drugs and Toys “R” Us. These sheets will also be available at the Hockey Hall of Fame and some other events throughout Canada, including select NHL home games like the Winnipeg Jets on Jan. 18. A smaller allotment of these eight-card sheets will be available in the United States through the New York Islanders, Defending the Blue Line charity and Operation Gratitude, who will distribute them to military families and personnel.

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