Joe Namath said he was lying in a hospital bed, just lost 27 pounds after spending seven days recovering from knee surgery, when the Jets P.R. man strolled into the room and said, "The show must go on."
The "show" in this case was getting suited up for a photo shoot, which just happened to be for his rookie card with Topps.
Namath relays this story and how he used to be a collector in a recent Sporting News article. CLICK HERE to read the entire article.