NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announced recently the release of the NFL PLAYERS Caricature line, its first exclusively licensed collection featuring illustrations of current NFL players on a combination of T-shirts, mugs, water bottles, school supplies and other non-apparel products. The unique player images are owned exclusively by NFL PLAYERS and highlight player personalities and individual elements reflective of the markets in which they play.
“The objective of the Caricature line is to showcase our top players in a fresh and lifestyle setting, enabling fans to more directly connect with their favorite players as individual personalities,” said Keith Gordon, Acting President of NFL PLAYERS.
Select grocery and drug retailers have already jumped at the chance to carry the product, with orders placed by Walgreen’s, Cub Foods, Kroger and others. NFL PLAYERS commissioned Peter Green Design (Glendale, CA) to create all of the unique imagery and retained Wisconsin based Retail Sales Solutions as the exclusive distributor of the Caricatures. San Diego based Pro Specialties Group will serve as the licensee for much of the initial product assortment.
“Retailers in the grocery and drug channels have seen a marked increase in demand for licensed product, ranging from general novelties to everyday items like drink ware and T-shirts – this line was created specifically to address that demand. The absence of additional league royalties not only reduces the cost to the manufacturer, but allows retailers to pass the extra savings along to their customers.”
The products hit the market on August 31 and are available at the select retailers above.