Miller High Life decided that instead of doing a Super Bowl advertisement where they feature their product, they would buy a commercial and give it to the little guys. They took an interesting approach by focusing on smaller businesses who could never afford an advertisement during the big game (the people who need it). The marketing team at Miller High Life did a nationwide search of businesses that might fit into this concept of giving the little guy a shot on the big stage and wouldn’t you know it, they picked Tim’s Baseball Cards as one of the four businesses to be featured in the advertisement.

On the eve of the 2010 Winter Olympic Games in Vancouver, BC Canada, Upper Deck is poised to release its 2009-10 Upper Deck Series Two Hockey cards next week with a new twist: Olympic figure skaters will be part of the insert card mix. A total of 18 different U.S. figure skaters from the past and present will comprise part of the set’s sought-after insert collection entitled “The Champions.”

More than 100 footballs will be used in the upcoming Super Bowl game, and to protect against possible counterfeiting every one of them will be "tagged" with a specially-prepared synthetic DNA ink that leaves an invisible-to-the-naked-eye security mark. The sideline pylons and even the coin used for the coin toss will be marked, too.

In celebration of Super Bowl 44 in Miami, Panini put out a bounty valued at more than $1,500, for the collector who pulls the NFL Limited 2009 Pro Bowl Combo Materials card featuring Super Bowl quarterbacks Peyton Manning and Drew Brees (sequentially numbered #44 of 100). With a week left before the offer expired, collector Dawn McNew of Lehigh Acres, Fla., contacted the Panini offices to let them know the card all of America was searching for was part of her 1,000+ card Peyton Manning card collection.

Franco, Bronko nd the Four Horsemen lead the way in Memory Lane's Big Game Auction that also inlcudes one of the best football sets ever assembled.

John Rogers, an Arkansas businessman who has recently purchased other photo collections from prominent news sources, has announced that Legendary Auctions will handle the sale of selected, high-end pieces from his recent Chicago Sun-Times acquisition. The amazing array of high-quality black and white news photographs, many in a large 11-by-14 format, display some of the most recognizable images from both American and world history.

A remarkable array or historical sports artifacts is slated for the first Internet auction of 2010 conducted by SCP Auctions, an industry leader in the field of high-end sports memorabilia and cards. Among the marquis items in the sale is the baseball hit by Alex Rodriguez for his 500th career home run. The historic orb, struck by A-Rod on August 4, 2007 at Yankee Stadium off of Kansas City Royals pitcher Kyle Davies, made Rodriguez the youngest player in major league history to hit 500 home runs and the 22nd player to reach one of baseball's most revered milestones.

Panini is offering the collector who uncovers the NFL 2009 NFL Limited 2009 Pro Bowl Combo Materials card featuring Super Bowl quarterbacks Peyton Manning and Drew Brees (sequentially numbered #44 of 100), the chance to trade the card in for one box of every Panini NFL trading card released in 2010 and an exclusive Manning-Brees card sequentially numbered #1-of-1. Based upon the current production schedule, the collector will receive 10-15 products with a retail value of more than $1,500.

The rich history of Italian Americans in Major League Baseball is told for the first time in an educational and handsome set of 100 baseball cards, available now. The cards, will be appreciated by collectors, baseball historians, and Americans of Italian origin, and celebrate not only the greatest names – Hall of Famers Joe DiMaggio, Ernie Lombardi, Tom Lasorda, Yogi Berra, Tony Lazzeri, Phil Rizzuto, Roy Campanella, and broadcaster Joe Garagiola, possible future Hall of Famers like Tony LaRussa, Joe Torre, Billy Martin, Ron Santo, Craig Biggio, Mike Piazza and Andy Pettitte, but such popular figures as Tony Conigliaro, Rocky Colavito, John Franco, Lee Mazzilli, Joe Pepitone, Mike Scioscia, Joe Girardi and Terry Francona.