Upper Deck’s World of Sport Returns With Video Cards

Upper Deck’s “World of Sport” product has returned for 2012, offering collectors cards featuring star athletes from basketball, baseball, swimming, skiing, ice hockey, figure skating, golf, lacrosse and mixed martial arts. This year’s set also features Evolution video cards.

Boasting a bigger base set than last year, Upper Deck’s “World of Sport” set features 400 cards from athletes like Nolan Ryan, Don Mattingly and Mike Schmidt from baseball; LeBron James, Michael Jordan and Jimmer Fredette from basketball; Bo Jackson, Drew Brees and Cam Newton from football; Sidney Crosby, Wayne Gretzky and Mario Lemieux from hockey. Mix in other stars from soccer, golf, horse racing, mixed martial arts, track & field, lacrosse, extreme sports, racing and even dog sledding and you get the feel that Upper Deck’s “World of Sport” set is really a different kind of trading card release.

“No other company but Upper Deck could provide sports fans with such an amazingly diverse checklist of sports stars to collect,” said Jason Masherah, Upper Deck vice president of Marketing & Business Development. “And nowhere else can fans find such an assorted set of innovative insert cards from these stars to collect like signature cards, apparel cards, ‘Shadowbox’ trading cards and the ‘Evolution’ video trading cards.”

The “Evolution” video trading cards made their debut last season in football, but these innovative inserts take on the hard court. Lucky collectors may find “Evolution” basketball video trading cards of superstars like Michael Jordan, Chris Paul and more inserted into new boxes of Upper Deck’s “World of Sport.” This is the first-ever video trading card ever for Michael Jordan showing 60 seconds of highlight footage from college action. Interest in these cards seems high with packs selling for anywhere from $100-$200 in the secondary market. These cards can be found 1:72 packs at hobby and 1:138 packs at retail. Upper Deck previewed some of these cards recently with a YouTube video.

Upper Deck’s new “World of Sport” set is currently available in stores now and each hobby box includes 20 packs with six cards per pack. Collectors can find three autographs or apparel cards in each box on average.

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