Officials at Panini have now confirmed they have bought Donruss, while also announcing that its new subsidiary, Panini America Inc., will be stationed in Dallas.
Panini America, Inc will start publishing its NFL programs in May. The NBA publishing program will follow, starting in October, giving Panini a substantial base from which to grow its operation.
“Panini’s vision of the future is simply to grow the North American Trading Card market considerabl," Panini said in a press release. "This determination is demonstrated clearly by the acquisition of the Donruss Sports Card business. There is considerable talent within the 50-plus-strong Donruss team and a fine legacy from which we can grow the product category and attract new collectors. Our priority now is to integrate the team, supplement it where necessary with the extra help required to manage the enlarged business and complete the work already started on the development of our enlarged publishing program.”