Dreams, Inc. has launched Indiana University’s online merchandise store at www.indianauniversitystore.com.
The site consists of an assortment of hard and soft goods, including apparel, headwear, gifts, novelties, home decor and collectibles. The sports memorabilia manufacturing segment of Dreams, Mounted Memories, is supplying game-used, autographed and non-autographed products for purchase. The site is supported by Dreams’ online marketing and proprietary e-commerce technology, designed to deliver a substantial lift in sales while providing an enjoyable visitor experience.
“Indiana’s new online fan shop will provide its fans with a wonderful shopping experience and more product selections than ever before,” said Kevin Bates, president of Dreams’ retail division. “Our sophisticated e-commerce technology and robust catalogue of trend-specific merchandise ensures such a shopping experience, while providing Indiana a stronger revenue stream to support student scholarships and athletic programs.”
This new, multi-year marketing partnership with Indiana marks Dreams’ 75th Web syndication client and its fifth alliance with a top-tier college, following the University of Miami, University of Texas, University of Purdue and University of Louisville.
“The online partnership with Dreams is a great opportunity for fans to show their Indiana University pride through an extensive array of Indiana University products,” said Valerie Gill, director of licensing & trademarks at Indiana University. “With proceeds from this platform going directly to IU, fans across the country can show their allegiance by shopping for Indiana University merchandise whenever and wherever they want.”