Panini America will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion.
One five-card pack of Kobe Anthology cards will be included inside every hobby box of Panini America’s 2012-13 NBA products, beginning with the release of 2012-13 NBA Hoops later this month. The set includes 200 cards chronicling Bryant’s decorated career, including rare autographs and game-worn memorabilia. As part of the tribute, Panini will conduct special promotions, including an opportunity for five lucky fans to meet Bryant face to face.
“Kobe Bryant has been a vital part of Panini America’s DNA since entering the U.S. marketplace three years ago,” said Mark Warsop, Panini America CEO, about the company’s Brand Ambassador. “He’s one of the most visible faces of our company and a member of the Panini family. We’re proud to honor him with Kobe Anthology, a massive undertaking that will serve as a key centerpiece for everything we do in the NBA this season.”