Panini America announced that it has reached a multi-year agreement with the Denver Broncos to be the franchise’s exclusive provider of game-worn memorabilia through Panini Authentic (www.paniniauthentic.com), the company’s memorabilia division that also maintains exclusive relationships with Kobe Bryant, Kevin Durant, Blake Griffin, Andrew Luck and the Dallas Mavericks.
“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America.
“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectibility of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos senior vice president of Business Development. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”
As part of the partnership, Panini America also is serving as a supporting sponsor of Broncos Bunch, the official kids club of the Denver Broncos, and will provide in-stadium sampling of trading cards at least once per season throughout the length of the agreement.