Hot on the heels of IDW’s MARS ATTACKS comic book – whose first issue sold out in less than a week – Topps announced that its Mars Attacks Heritage issue is officially sold out. After its initial release on July 11, Topps saw a tremendous surge in wholesale orders, reorders and retail interest. What little remains on store shelves and with hobby distributors is now all that is available.
“Based on the pent-up interest, we produced what we felt would be a more than an adequate amount of product,” said Ira Friedman, Topps VP Global Licensing. “Well, we were wrong. Demand has far exceeded supply and we are cleaned out!”
Following the comic book’s rave reviews, a smash-hit promotion at San Diego Comic-Con and widespread media coverage of the brand’s 50th anniversary, Topps now turns its focus to what comes next. Friedman added, “fans will be pleased to know that 2012 is not just a milestone celebration– it’s the first chapter of our Mars Attacks relaunch. Expect some big surprises and keep your eyes to the sky: the invasion is just beginning!”