Legendary Auctions, a newly formed Sports and Americana auction house, has announced today it has taken possession of Mastro Auctions assets. All current registered bidders in Mastro Auctions will be automatically transferred to Legendary Auctions and the current catalog subscriptions will be honored. The completion of all outstanding Mastro Auctions business will be facilitated, processed and completed through Legendary Auctions.
Legendary Auctions’ leadership possesses more than 100 years of collecting experience. Well-known and respected hobby veterans, Doug Allen, Mark Theotikos and Ron Oser will head the new auction house at its corporate headquarters in Lansing, Ill., as well as its East Coast consignment presence in the Philadelphia area.
Legendary Auctions will launch its first auction event in April9. The sale will include a wide selection of high-end Sports and Americana. According to Doug Allen, CEO of Legendary Auctions, the new firm will focus on mainstream, important Sports and Americana material, and will be built on a foundation of personalized, one-on-one customer service.
“In moving forward, we recognize the need to take stock of what has been so successful in the past,” Allen said. “At its core, this has always a relationship-driven business. Legendary Auctions will be a customer-centric operation at every level.”
Legendary Auctions will ensure that the auction process is pure by guaranteeing that there will be no in-house bidding in their event.
“The principals employed by Legendary Auctions will put their own collecting interests aside and concentrate solely on providing opportunities for our customers,” Allen said. “There will be no mixing of business and pleasure at Legendary Auctions in terms of our own collecting pursuits. This will really be all about our customers.”
Initially, Legendary Auctions plans to conduct five auctions annually. There will be four phone/Internet events and one live event during the summer. Bidding in the April 2009 auction will begin on April 20 and conclude on April 29 and 30.
Bill Mastro, who for the past decade has led Mastro Auctions will not be part of Legendary Auctions. The hobby pioneer has acknowledged that for a time he will step away from the hobby.
“Circumstances make it clear to me that the business needs to move in a different direction at this time and Legendary Auctions is a positive step that allows everyone to be taken care of, especially our customers who have been so loyal,” Mastro said. “I am looking forward to taking some time off for now, and wish Legendary Auctions only the best as they move forward.”
Legendary Auctions is still currently accepting high quality consignment material for their April Premier Auction event. For more information, call (708) 889-9380 or go to www.legendaryauctions.com.