Panini’s 2010-11 NBA Season Update Plans

Panini America has released preliminary information regarding the July 10 release of 2010-11 NBA Season Update, the follow-up to last season’s debut release of a product that wraps up the latest NBA season.

This year’s version boasts a $2.99 pack SRP and will deliver one autograph, three memorabilia cards and 14 additional insert cards per box.

“Last year’s NBA Season Update was a solid building block that we would like to expand upon this season,” said Aik Tongtharadol, NBA brand manager for Panini America. ”The Rookie Challenge, Rookie Duals/Triples and updated Prestige and Rookies & Stars cards will return.

“Lakers Legacy and Christmas Cards will be swapped out this year with the Throwback Threads, All Stars and Green Week inserts taking their place.  The latter two will feature materials that can be linked back to specific games – 2010 and 2011 All-Star Games and 2009-11 Green Weeks, respectively.”

Other highlights from 2010-11 NBA Season Update include:
    •    More than 1,000 on-card autographs
    •    Dual (numbered to 99) and Triple (numbered to 49) Rookie Autographs
    •    Rookie Challenge Materials featuring pieces of memorabilia worn in the All-Star Weekend Rookie Challenge Game (numbered to 799 or less)
    •    Green Week, featuring swatches of jerseys worn during past Green Week games.?

“I’m always excited to give deserving players their due,” Tongtharadol said. ”Unfortunately, we can’t invite every rookie to the NBA Photo Shoot, but this set lets us feature some of the players that have emerged during the season, such as a Gary Neal or Landry Fields on an updated Prestige RC or Rookies and Stars Signed Patch RC, respectively.”

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