Panini America will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion.
Panini has inked a multi-year trading cards deal with No. 1 NBA draft pick Anthony Davis, allowing for autographed cards and much more.
As the exclusive trading card partner for the NBA, Panini has the market to itself. The company is resting on its laurels, announcing its plans for 2012, which include five products and special rookie cards.