Panini America has announced Tim Franz as its new director of sales. Franz previously worked for Donruss, Fleer and Topps.
As part of the agreement, Panini will conduct youth skills clinics annually at the Hall of Fame. Panini will also produce special autographed trading cards honoring members of each new class of enshrinees.
The NBA trading card business will remain in the hands of Panini, after the company announced a new multi-year partnership with the NBA that keeps Panini as the exclusive trading card partner.
No longer satisfied with just providing quality cards and plenty of relics and autographs, now Panini is offering trips to the professional sports Halls of Fame, starting in Prestige Basketball that is on shelves now.
Panini America will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion.
Panini has inked a multi-year trading cards deal with No. 1 NBA draft pick Anthony Davis, allowing for autographed cards and much more.
As the exclusive trading card partner for the NBA, Panini has the market to itself. The company is resting on its laurels, announcing its plans for 2012, which include five products and special rookie cards.