In a new multi-year deal, Upper Deck, NHL, and NHLPA have agreed to make Upper Deck the exclusive manufacturer of NHL trading cards starting with the 2014-15 season. Panini’s NHL license ends June 30.
This year marks the sixth year Upper Deck has run this event as a way not only to thank existing collectors for their support, but more importantly, to encourage hockey fans, youngsters and lapsed collectors to enjoy the fun of opening a pack of new hockey cards. Fans throughout Canada and the United States simply need to visit a participating retailer on Saturday, Jan. 18 to receive a free pack of Upper Deck’s National Hockey Card Day cards.
Leaf Trading Cards is taking over Famous Fabrics from In the Game immediately, as In the Game seeks an NHL license. Meanwhile, the Dallas company has also issued the Ichiro Immortals Collection.
Approximately 200 Team Canada alumni will have autograph cards in the set, making this the largest autograph trading card set ever produced for Hockey Canada.
The Toronto Expo keep s bringing in fans north of the border, thanks to an ever-growing list of impressive signers. But the behind-the-scenes cooperation between the NHL, manufacturers and dealers has led to greater sales in the hobby as well.
On Veteran’s Day, Upper Deck announced it will be donating more than 6,000 packs of NHL cards to Defending the Blue Line, a charity with the mission of ensuring that children of military members are afforded every opportunity to participate in the game of hockey.
For hockey fans, one of the highlights of the year is Upper Deck’s Series One Hockey. Nail Yakupov, Nathan MacKinnon, Tomas Hertl, Seth Jones and two years for stellar NHL rookie “Young Guns” cards can be found in this new trading card release, hitting shelves in time for the Toronto Expo.
Upper Deck has relaunched its online store, offering a new look and a tiered cash back program through September 2, 2013.
Upper Deck multi-year extension gives the company an opportunity to create a massive stand-alone trading card set for Hockey Canada in 2013!
Amid a healthy autograph lineup at the Toronto Expo, topic of brick-and-mortar stores vs. online shops still a lively discussion