As the exclusive provider of NBA cards, Panini is pulling out all the stops. Coming soon is Gold Standard Basketball, filled with what everyone wants: stars, rookies and plenty of the bling.
The NBA trading card business will remain in the hands of Panini, after the company announced a new multi-year partnership with the NBA that keeps Panini as the exclusive trading card partner.
Panini America will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion.
Babe Ruth isn’t the only Hall of Fame baseball player who can pull in some big bids. A Sandy Koufax jersey from 1965 topped six figures, as did Kobe Bryant’s rookie jersey.