The NBA trading card business will remain in the hands of Panini, after the company announced a new multi-year partnership with the NBA that keeps Panini as the exclusive trading card partner.
The NBA and RareInk have partnered to offer cutting-edge artwork of more than 100 pieces that include iconic teams and players and team logos from the league’s storied history.
If you are looking for some of the best Jerry West memorabilia, look no further than his own restaurant, Prime West 44 at the Greenbrier Resort in West Virginia. Oh, and West might be there himself.
Panini has inked a multi-year trading cards deal with No. 1 NBA draft pick Anthony Davis, allowing for autographed cards and much more.
Former Upper Deck public relations guru Terry Melia shares one of the most memorable days he had on the job: An afternoon interview and signing session with LeBron James, just weeks after his “Decision” announcement that he would join the Miami Heat.
As the exclusive trading card partner for the NBA, Panini has the market to itself. The company is resting on its laurels, announcing its plans for 2012, which include five products and special rookie cards.