As the exclusive provider of NBA cards, Panini is pulling out all the stops. Coming soon is Gold Standard Basketball, filled with what everyone wants: stars, rookies and plenty of the bling.
Panini’s Black Friday promotion was one of the highlights in sports cards last year, and the company is gearing up for another groundbreaking promotion this year. Here are some initial details, with much more to come in the next week or so.
The NBA trading card business will remain in the hands of Panini, after the company announced a new multi-year partnership with the NBA that keeps Panini as the exclusive trading card partner.
The latest star athlete to join Panini Authentic is Andrew Luck, the first NFL player to represent the company.
No longer satisfied with just providing quality cards and plenty of relics and autographs, now Panini is offering trips to the professional sports Halls of Fame, starting in Prestige Basketball that is on shelves now.
Fans attending San Francisco 49ers home games can receive a trading card of one of the players courtesy of Panini and U.S. Bank. the eight-card set is also available at U.S. Bank outlets in the Bay Area after each game.
SCD Columnist Ross Forman provides his take on the National Convention, from the memorabilia on display to the autograph guests and everything in between.
Panini America has hired collectibles industry veteran D.J. Kazmierczak as its vice president of sales. Kazmierczak will oversee the company’s U.S. sales operations and will report to Panini America CEO Mark Warsop.
Panini America will pay tribute to Los Angeles Lakers guard Kobe Bryant during the 2012-13 season with a unique year-long trading card set, Kobe Anthology, devoted exclusively to the five-time NBA champion.
Panini has inked a multi-year trading cards deal with No. 1 NBA draft pick Anthony Davis, allowing for autographed cards and much more.