Topps, buy a couple of unopened cases, please …

Colorcase.jpg   Imagine you are systematically working your way through a brand-new box of 2010 Topps Heritage Baseball (I picked Heritage because that’s a product I can actually imagine myself opening), and just as you get to the bottom of the box, there’s a pack of a different color, so to speak.

   There, surrounded by the last two packs of 2010 Heritage, is a pack that looks nothing like the others, and has a vintage look and feel and bright red-and-yellow graphic design, but for some reason it’s somewhat smaller than the other packs. That’s because it is a pristine wax pack of 1975 Topps Baseball Minis!

   How cool would that be? I have been one of those hobbyists largely left behind in the craze that has defined contrived scarcity, but I would think that opening a box of cards with the potential – however remote – of finding a 35-year-old unopened pack inside would be a great sales gimmick.

   I’ve never been shy about offering suggestions to Topps over the years, and though they’ve ignored most of them, I don’t lose faith. So all Topps has to do is buy maybe two of the cases – which admittedly won’t be chump change – and according to my calculations that would give them nearly 1,200 packs to insert.

   Oh, I’ll be the first to concede there are probably lots of aspects to this that I don’t fully comprehend, but that kind of ignorance has never stopped me from spouting off before.

   Besides, I wanted to be known as the guy who invented the “insert pack.”

Related Posts:

  • No Related Posts

4 thoughts on “Topps, buy a couple of unopened cases, please …

  1. Great idea! I posted about it on my blog. As of right now, you are the inventor of the "insert pack" 🙂

  2. I'll take some please on said:

    wow I would love some

  3. brett 75 on said:

    That is a really great idea .I collect a set of the Heritage every year and that would be a great added bounus. Only problem will be gum and wax stains. May it’s time Topps listened to your idea , they obviuosly weren’t paying attention in 1988- 1995 those were some of the worst designs in card history. Brett

  4. Jeff on said:

    Sorry Sparky,
    You are not the inventor of the "insert pack". Fleer inserted packs of 86-87 Fleer Basketball into their product line around 1999.


Leave a Reply