Since popularizing the modern American baseball card in 1951, Topps has created ways for sports fans to connect with the teams, players, and moments they love. Now, more than 60 years after its first set of Topps Baseball cards, Topps brings that mission to a new platform, beyond cardboard, with the release of two iOS applications, Topps Pennant and Topps BUNT.
Topps Pennant is the modern box score. The application, available on the iPhone and iPad, recreates more than 60 years of baseball. Every team, every season, every game, and every play from last night’s games back to 1952 are featured. Baseball fans can check out the box scores and play-by-play from games in the 2012 MLB season as well as relive their favorite baseball memories from the past. That’s more than 115,000 games and counting brought back to life in infographics.
Topps BUNT is like fantasy baseball, only simpler, more fun and easier to use. The application, available on the iPad, is an irreverent social game that acts as a companion to the baseball season. With Topps BUNT, casual fans can collect their favorite players, earn points based on how well their players perform and trade and compete with other groups of fans.
“At Topps, we’re putting the baseball fan first,” said Michael Bramlage, vice president of Digital at Topps. “The original Topps baseball cards of the ’50s and ’60s were all about connecting fans with their favorite teams and players, and getting them together to socialize, talk baseball and make trades. Topps Pennant and Topps BUNT are natural extensions of this legacy, bringing core elements of the Topps DNA to new baseball fans on new platforms, like the iPad and iPhone.”