Topps Launches ‘3-D Live’ Virtual Reality Baseball Cards

Starting today, visitors to the website will have a new and high-tech way to play with their baseball cards. Cards from the first series of Topps Baseball and the new Topps Attax card game that feature special digital codes can now be used to view a 3-D “augmented reality” image of the player.

Viewing the image, which Topps calls 3-D Live, requires collectors to hold the cards in front of a Web cam. The Web cam reads data off the card to activate the image, which appears to be standing on top of the card. Rotate the card, and the player image rotates at the same time. In addition, certain keyboard strokes allow the player to play a 3-D video game with each card. For instance, batters can see how many hits they can register off 20 pitches. Players can also throw in an attempt to hit as many targets as possible, and there’s also a game where the player can try to catch as many fly balls as possible.

Topps purchased the technology from a French company, Total Immersion, which has sold similar applications to companies ranging from theme parks to automobile makers.

Featured Players
Topps 3D Live brings to life 33 of today’s top Major League Baseball players:
  Alex  Rodriguez  New  York  Yankees — No. 13
  Roy  Hallayday  Toronto  Blue Jays — No. 32
  Grady  Sizemore  Cleveland  Indians — No. 24
  Brandon  Webb  Arizona  Diamondbacks — No. 17
  Evan  Longoria  Tampa  Bay  Rays — No. 3
  Johan  Santana  New  York  Mets — No. 57
  Hanley  Ramirez  Florida  Marlins — No. 2
  Alex  Gordon  Kansas  City  Royals — No. 4
  Ryan  Howard  Philadelphia  Phillies — No. 6
  Jake  Peavy  San  Diego  Padres — No. 44
  Nick  Markakis  Baltimore  Orioles — No. 21
  Justin  Morneau  Minnesota  Twins — No. 33
  Albert  Pujols  St.  Louis  Cardinals — No. 5
  CC  Sabathia  New  York  Yankees — No. 52
  Alfonso  Soriano  Chicago  Cubs — No. 12
  Ichiro  Suzuki  Seattle  Mariners — No. 51
  Francisco  Rodriguez  New  York  Mets — No. 75
  Miguel  Cabrera  Detroit  Tigers — No. 24
  Carlos  Quentin  Chicago  White Sox — No. 20
  Lance  Berkman  Houston  Astros — No. 17
  Chipper  Jones  Atlanta  Braves — No. 10
  Tim  Lincecum  San  Francisco  Giants — No. 55
  Josh  Hamilton  Texas  Rangers — No. 32
  Jay  Bruce  Cincinnati  Reds — No. 32
  Daisuke  Matsuzuka  Boston  Red Sox — No. 18
  John  Lackey  Los  Angeles  Angels of Anaheim — No.  41
  Cliff  Lee  Cleveland  Indians — No. 31
  Garrett  Atkins  Colorado  Rockies — No.  27
  Russell  Martin  Los  Angeles  Dodgers — No. 55
  Prince  Fielder  Milwaukee  Brewers — No. 28
  Matt  Holliday  Oakland  Athletics — No. 5
  Nate  McLouth  Pittsburgh  Pirates — No. 13
  Ryan  Zimmerman  Washington  Nationals — No. 11

For a video demonstration, click here.

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More Images:

A sample of what the 3-D image looks like when the card is scanned on the Web cam.

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