Upper Deck Ignites Halloween ‘Trick-or-Trade’ Program

It’s almost that time of year again when neighborhoods across San Diego County will be overrun by little ghosts and goblins in search of tricks or treats. And the Carlsbad, California-based Upper Deck Company has once again partnered with local law enforcement agencies to provide specially wrapped sports card packs to officers on patrol during the fast-approaching Halloween weekend.
Earlier Tuesday, Upper Deck donated more than 50,000 packs of specially wrapped sports cards – combining baseball, basketball, football and hockey – to several law enforcement agencies from across San Diego County to hand out to children in the communities they protect. Officers are encouraged to distribute the sports card packs to children on Halloween, which provides an excellent opportunity for the officers to forge positive relationships with various youngsters in their communities.
This year’s turnout from law enforcement agencies was one of the best on record. More than 40 squad cars – representing the California Highway Patrol, San Diego Police Department, the San Diego County Sheriff’s Department and local police departments from Carlsbad, Chula Vista, Coronado, La Mesa, National City, Oceanside, Santee and Vista – converged on Upper Deck headquarters at 10 a.m. to pick up their Trick-or-Trade boxes of sports cards.
 “This year’s event was well attended by local law enforcement agencies at every level,” said Terry Melia, Upper Deck’s Public Relations manager. “One of the best moments of the day occurred when the California Highway Patrol made its entrance with eight cars in succession, each one with its lights flashing and sirens blaring. It really made quite an impression.”
Not to be outdone, the San Diego Police Department showed up with nine police cruisers and one police van in tow. Said San Diego Police Officer George Cesena, who works with the department’s Juvenile Services Team: “This is a great community program that Upper Deck offers each year. We’re just happy to be a part of it.”

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